A PARKING MANAGEMENT TEAM
WITH HIGHLY-TRAINED WORKFORCE AND DATA DRIVEN OPERATION

The millennial fueled demand in people wanting to live/work/play in the same area has contributed to the proliferation of mixed used buildings across the nation. This movement towards multipurpose buildings is converging residential tenants, hotel guests, retail patrons and office workers into a single parking garage.

Everpark’s highly trained operation managers have helped some of the most sophisticated owners and developers navigate through this challenge by designing out of the box, innovative and data driven operation systems We helped some of the biggest owners and operators in the Commercial Real Estate industry – we would love to do the same for you.



OUR STORY

Though Everpark was officially formed in June of 2009, our humble beginning dates back to 2001 at a one El-Torito restaurant location in Costa Mesa, CA. Then operating under the name Selam Parking System – named after the young daughter of one of our founders, a close knit work force and fun loving culture catapulted the company into six locations in just under a year.

Eight years after this inauspicious genesis, the founder set his aim far higher - building a parking company that spans beyond valet service.

Fast forward to 2016, Everpark is proud to call some of the largest publicly traded real estate operators such as Federal Realty Trust, TA & Associates & CBRE a client.



Case Study

Background and Challenges

Upon acquiring a class A office building in the heart of downtown Pasadena, the lack of enough parking stalls in the building was preventing our clients from fully executing their value add strategy. The owners sought to transform the building into its highest and best use through among other things, adding 40,000 +/- ground floor retail.

Action

One of Everpark’s core competencies is its ability to operate garages at optimal capacity by always thinking outside the box and implementing unconventional space allocation strategies. Everpark’s operation team immediately went to work and recommended a spot by spot sensor technology solution to monitor real-time space usage, turnover and occupancy rates. Within a few months, the operation team made a breakthrough discovery that a high-density tenant with excessive parking per square foot ratio had an actual daily utilization rate of just 68%. This meant only 68% of their employees were at the building at any given time hence the garage had the capacity to sell additional spaces.

Results

This discovery not only enabled our clients implement their value add strategy but made it possible for the garage to absorb a higher oversell factor and sell 154 additional monthly passes to nearby retail and residential tenants. This resulted in the generation of $250,000 in additional annual net income or over $4M in additional value creation.



VALUE PROPOSITION

Data driven and creative space allocation methodologies which involves moving away from the reserved or designated parking system to on demand parking model through real time space utilization technology with the integration of wayfinding and sensor technology.

A cloud based administration and operational infrastructure powered by the best parking technology integrated with leading business technologies such as Google’s G-Suite, Zendesk, Asana, Gusto, Slack and wheniwork.


Cultivating the online parking marketplace we co-pioneered with some of the first online parking reservation companies that enables properties to share excess parking spaces by making them available online.


A unique recruitment and retention strategy designed to change the current workforce landscape through the implementation of career investment programs and internal talent mobility culture.



VISiON

To be the vanguard of the new world of parking where garages are gateless, single space utilization is monitored in real time, payments are processed on mobile phones, reservations are made online and financial reports are generated in seconds. To not just embrace the disruption of our industry, but pioneer it.

To move away from the old world of operating garages with antiquated technologies and overpriced legacy equipment, and usher in the future of smart garages alleviate parking anxiety, minimize cash transactions and increase net income.



Manifesto

“Happy Employees, Happier Customers” that is the foundation of Everpark’s customer service model. This belief plays a critical role in shaping our company culture. We provide employees with incentives that support personal growth through educational benefits that span beyond their job descriptions instilling a positive attitude and a desire to excel. Our employees take pride in their work, going above -and beyond to get the job done.

In return, we take pride in developing their careers, because we believe enthusiasm cultivates happiness. We aren’t afraid to address tough issues like the widening wage gap and its impact on society. Entry level job workers carry some of the greatest financial burdens in today’s society. We know our government is working to improve these conditions, but it can’t do this on its own. Businesses should support healthy communities directly by working for those who work for them.





Management Team

ALAZAR ASMAMAW

ALAZAR ASMAMAW

Alazar oversees all aspects of Everpark’s corporate strategy and is principally responsible for instilling and cultivating the “Happy Employees, Happier Clients” culture. His background in commercial real estate both on the principal and brokerage side uniquely qualifies him to easily understand landlord’s Investment objectives and pivot parking operation to match their strategies.
Everpark’s guiding principal – “Happy Employees, Happier Clients” sprung from Alazar’s core belief that entry level jobs should be launch pads on which one builds a successful career and not dead end jobs.
Prior to co-founding Everpark, Alazar ran a Los Angeles based commercial real estate brokerage & Investment firm – www.lainvestors.com. As a managing director, his role included helping high net-worth individuals develop short and long term investment strategies and facilitate transactions of commercial properties. Since the company’s inception in 2005, as of December 2012, Alazar and his team has completed over $200M in transactions of multifamily, office and retail properties. On the Investment side, under Alazar’s direction, LAI has taken 18 investments in distressed and value add platforms from acquisition through exit.
Alazar started his career in commercial real-estate at Grubb & Ellis Company and was a lead associate of the Multi-Housing Team (“MHT”); a team specializing in representing institutional and high net-worth individual clients buy and sell multifamily properties.
Alazar received a Bachelor of Science Degree in Corporate and Real Estate Finance from California State University Long Beach, completed UCLA’s Investment and Real Estate finance extension program and is a licensed real estate broker in the State of California.

Alazar Asmamaw

TOM PHILIPS

TOM PHILIPS

Tom Philips is a thirty five year veteran in the parking industry. Prior to joining Everpark, he was Senior Vice President at System Parking where he was Responsible for all operational activities, as well as the maximization, cultivation and retention of a portfolio of national and local accounts. Tom also worked as a private consultant in the parking industry specializing in, analysis of existing parking operations as well as working with start-up operations, consulting them with all aspects of revenue control. His scope of expertise include the review of construction and design documents and help in soliciting and procuring a parking operator and writing the RFP and collection of bids. Tom’s academic background includes a bachelor degree in business administration from the University of Southern California and a Masters of Business Administration Degree from University of Notre Dame, South Bend, Indiana.



ABIY WOULDEGEREMA

ABIY WOULDEGEREMA

Before Joining the Everpark team, Abiy spent his college years working for Central Parking System. Upon the completion of his degree in Accounting at California State University of Fullerton in 1999, he was recruited by Arthur Anderson LLP in Irvine; CA. Abiy left Arthur Anderson to start his own parking company, Selam Parking System (“SPS”). SPS specialized in providing valet service for high end retail locations – including fashion island’s top retailers Macys, Bistro 101, El-Torito and the famous Davinci by South Coast Plaza. SPS was acquired by Everpark in 2007 and Abiy has since joined the Everpark Management Team.



TOM PHILIPS

SURAFEL ASMAMAW

Surafel completed his degree in corporate and Real Estate Finance at California State University of Long Beach while working for Alamo Car Rental. At Alamo, his role included managing the inventory of a large (2,000+) auto fleet rotating in and out of rental cycles. Upon his completion of his degree in 2005, Surafel left Alamo to pursue a career in Marketing for a fortune 500 company, Carrier Education Corporation (“CECO”) specializing in a private higher education sector in Atlanta Georgia. At CECO, he quickly rose to Associate Director of marketing position, helping his division increase regional revenue by $20M in new admissions. Upon earning an MBA and graduating with magna cum laude from Georgia State University in 2012, Surafel joined Everpark as a Director of Marketing for the West Coast Division.