Upon acquiring a class A office building in the heart of downtown Pasadena, the lack of enough parking stalls in the building was preventing our clients from fully executing their value add strategy. The owners sought to transform the building into its highest and best use through among other things, adding 40,000 +/- ground floor retail.
One of Everpark’s core competencies is its ability to operate garages at optimal capacity by always thinking outside the box and implementing unconventional space allocation strategies. Everpark’s operation team immediately went to work and recommended a spot by spot sensor technology solution to monitor real-time space usage, turnover and occupancy rates. Within a few months, the operation team made a breakthrough discovery that a high-density tenant with excessive parking per square foot ratio had an actual daily utilization rate of just 68%. This meant only 68% of their employees were at the building at any given time hence the garage had the capacity to sell additional spaces.
This discovery not only enabled our clients implement their value add strategy but made it possible for the garage to absorb a higher oversell factor and sell 154 additional monthly passes to nearby retail and residential tenants. This resulted in the generation of $250,000 in additional annual net income or over $4M in additional value creation.
Data driven and creative space allocation methodologies which involves moving away from the reserved or designated parking system to on demand parking model through real time space utilization technology with the integration of wayfinding and sensor technology.
A cloud based administration and operational infrastructure powered by the best parking technology integrated with leading business technologies such as Google’s G-Suite, Zendesk, Asana, Gusto, Slack and wheniwork.
Cultivating the online parking marketplace we co-pioneered with some of the first online parking reservation companies that enables properties to share excess parking spaces by making them available online.
A unique recruitment and retention strategy designed to change the current workforce landscape through the implementation of career investment programs and internal talent mobility culture.
Alazar oversees all aspects of Everpark’s corporate strategy and is principally responsible for instilling and cultivating the “Happy Employees, Happier Clients” culture. His background in commercial real estate both on the principal and brokerage side uniquely qualifies him to easily understand landlord’s Investment objectives and pivot parking operation to match their strategies.
Everpark’s guiding principal – “Happy Employees, Happier Clients” sprung from Alazar’s core belief that entry level jobs should be launch pads on which one builds a successful career and not dead end jobs.
Prior to co-founding Everpark, Alazar ran a Los Angeles based commercial real estate brokerage & Investment firm – www.lainvestors.com. As a managing director, his role included helping high net-worth individuals develop short and long term investment strategies and facilitate transactions of commercial properties. Since the company’s inception in 2005, as of December 2012, Alazar and his team has completed over $200M in transactions of multifamily, office and retail properties. On the Investment side, under Alazar’s direction, LAI has taken 18 investments in distressed and value add platforms from acquisition through exit.
Alazar started his career in commercial real-estate at Grubb & Ellis Company and was a lead associate of the Multi-Housing Team (“MHT”); a team specializing in representing institutional and high net-worth individual clients buy and sell multifamily properties.
Alazar received a Bachelor of Science Degree in Corporate and Real Estate Finance from California State University Long Beach, completed UCLA’s Investment and Real Estate finance extension program and is a licensed real estate broker in the State of California.
Tom Philips is a thirty five year veteran in the parking industry. Prior to joining Everpark, he was Senior Vice President at System Parking where he was Responsible for all operational activities, as well as the maximization, cultivation and retention of a portfolio of national and local accounts. Tom also worked as a private consultant in the parking industry specializing in, analysis of existing parking operations as well as working with start-up operations, consulting them with all aspects of revenue control. His scope of expertise include the review of construction and design documents and help in soliciting and procuring a parking operator and writing the RFP and collection of bids. Tom’s academic background includes a bachelor degree in business administration from the University of Southern California and a Masters of Business Administration Degree from University of Notre Dame, South Bend, Indiana.
Before Joining the Everpark team, Abiy spent his college years working for Central Parking System. Upon the completion of his degree in Accounting at California State University of Fullerton in 1999, he was recruited by Arthur Anderson LLP in Irvine; CA. Abiy left Arthur Anderson to start his own parking company, Selam Parking System (“SPS”). SPS specialized in providing valet service for high end retail locations – including fashion island’s top retailers Macys, Bistro 101, El-Torito and the famous Davinci by South Coast Plaza. SPS was acquired by Everpark in 2007 and Abiy has since joined the Everpark Management Team.
Surafel completed his degree in Corporate and Real Estate Finance at the California State University of Long Beach while working for Alamo Car Rental. At Alamo, his role included managing the inventory of a large (2,000+) auto fleet rotating in and out of rental cycles. Upon his completion of his degree in 2005, Surafel left Alamo to pursue a career in Marketing for a fortune 500 company, Carrier Education Corporation (“CECO”) specializing in a private higher education sector in Atlanta Georgia. At CECO, he quickly rose to Associate Director of marketing position, helping his division increase regional revenue by $20M in new admissions. Upon earning an MBA and graduating magna cum laude from Georgia State University in 2012, Surafel joined Everpark as a Director of Marketing for the West Coast Division. After two years with Everpark Surafel’s aptitude in creating strategic partnerships with various smart parking technology firms, working closely with their design team to configure a solution to meet Everpark's portfolio of on-site operation needs; it was evident that Surafel's skills would better serve the organization's operations division. In 2014 Surafel was promoted to Director of Operations, where he successfully oversees the firm’s national Retail, Office & Hospitality new account planning and implementation division.